Mortgage and finance brokers
ASIC evidence, a registry match and G2RS. Get the entity details wrong and the account sits in review while the budget does nothing.
Digital audit, restructure and redesign
The audit comes first
GoLeadUs is a one person digital practice. I research how your business actually runs, the website, the ad accounts, the CRM, the email, the phones, the documents, then restructure what is not working and run it with you. You get one person who owns the whole thing, and you never have to become the expert.
Everything is on the table
Most agencies audit the part they sell. This reads the whole setup, because the problem is usually not where the symptom is.
Website
Structure, speed, what it says, what it asks for, and whether anyone can find it.
Advertising accounts
Google and Meta. Structure, tracking, wasted spend, and whether the account is even approved to run.
CRM and pipeline
Where enquiries land, who follows up, what falls through, and what the data is actually worth.
Email and domain
Deliverability, authentication, the templates going out, and the inbox nobody checks.
Phones and Microsoft 365
Call routing, voicemail, licences, shared mailboxes, and the settings that have never been reviewed.
Documents and templates
Proposals, invoices, onboarding packs. What the client sees, and whether it matches the standard you charge for.
Ecommerce
Shopify and the like. Product pages, checkout, fulfilment notifications, and the theme debt underneath.
Automation
The manual steps between all of the above, and which of them a machine should be doing.
What a finding looks like
The audit is a written document you keep. Every finding in it carries the same four things, so nothing is an opinion and nothing is vague.
- EvidenceA screenshot or an export of the thing itself. Not a description of it.
- CostWhat it is costing you now, in money, time or risk. Stated plainly, with the working shown.
- FixWhat to change, specifically enough that anyone competent could do it, not just me.
- RankWhere it sits against every other finding, ordered by what it is worth, not by what is easy.
It is written in plain language on purpose. You can hand it to your team, another supplier or a board, and it still makes sense without me in the room.
How deep it goes
Four categories where an account can be built correctly and still never run, because the platform has not approved the advertiser. Getting this right is research, not setup.
Real estate agencies
NSW penalties were raised. The rules bite on the ad copy itself, not just the listing, which is where most campaigns are written without a second thought.
Dental and medical
Testimonials are prohibited outright, with penalties of $30,000 and $60,000 per breach. Social proof, the thing most agencies reach for first, is the thing that gets you fined.
Law firms
A solicitor was fined $30,000 in February 2026. Personal injury advertising in Queensland is restricted to a degree most operators outside the state do not expect.
These four claims are re-verified before publishing and periodically after. If a rule has changed and this page has not, that is a defect, so tell me.
Three engagements
Three ways to work together. Each is quoted as a fixed figure before it starts, there is no hourly rate, and the audit comes first because I will not restructure something I have not read.
Audit
The full read, across everything above. Findings ranked by what they are worth, in a written document you keep whether or not we go further.
Does not include making the changes. That is the restructure.
Restructure
Rebuilding the parts the audit found wanting. A website redesign, an ad account rebuilt from the ground up, a CRM that finally matches how you sell, the templates and automations between them.
Does not include ad spend or software subscriptions. Those are paid to the platforms directly.
Run
Running what was built, reporting on the numbers that move, and being the one person you call about any of it.
Does not include new builds beyond what shipped in the restructure. Those are scoped separately.
How it runs
Four steps, in order. Each one is blocked by the one before it, which is why the audit is not optional.
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01
Read
One week inside your setup. Accounts, systems, documents, the lot. I ask for access, not for your time.
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02
Report
The written audit, walked through with you in plain language. You decide what happens next, with the costs in front of you.
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03
Restructure
The rebuild, to a fixed price and a fixed scope, in the order the audit ranked it. Nothing is redesigned for the sake of it.
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04
Run
Month to month, with one person who already knows the whole setup, because he is the one who read it.
The pressure comes off
You are not expected to understand any of this. That is what you are paying for.
One person, end to end
No account manager between you and the work. The person who read your setup is the person who rebuilds it and the person who answers the phone.
Plain language, always
Every document and every conversation is written so you can act on it without a glossary. If something is technical, it is my job to translate, not yours to learn.
Nothing left half done
The restructure is fixed price and fixed scope, so it finishes. The standard is the same one this brand holds itself to, and you can see that on this page.
Who this is not for
- Anyone who wants the rebuild without the read. I have declined this and will keep declining it, because rebuilding on an unexamined setup is how the last one went wrong.
- Businesses with an internal team that already owns all of this. You need a specialist for one part, not a generalist for the whole.
- Anyone shopping on price. There are providers at a fraction of this, and for a simple setup they are often the right call.
- Anyone who needs it by Friday. The audit takes a week because reading properly takes a week.
Who does the work
Adam Bodagh
GoLeadUs is a one person practice, so the person who audits the setup is the person who rebuilds it and the person who runs it. Nothing is passed to a subcontractor.
